Frank Marris comes in for a S’murtle cupcake at least once a week. Each time he does, he says the same thing.
“God, I wish I could eat one everyday.”
Located on Delmar, sits a very quaint shop that would almost be missed if not for the bright purple and green sign that flags down customers with a single glance.

Inside, the strong smell of sweets and batter fill the senses. Immediately the eyes travel to the counter where an assortment of cupcakes sits out for all to see, ranging from a simple chocolate and vanilla, to an elaborately decorated red velvet cupcake.
“This one here’s the best.” Frank insists, gesturing to a large chocolate pastry topped artistically with a toasted marshmallow, pretzel and graham cracker.

Jilly’s cupcake bar was opened in July of 2001 and has had nothing but success since its opening.
“We have had so much publicity,” store owner Jill Segal said. “Several TV news stations have come in and done reports on us. It’s pretty exciting to know that other people are so excited about it.”

The bar, which serves breakfast and lunch, is open every day which brings in many different customers.
“It’s nice to have a big variety of people,” Segal said. “During the week we get to see businessmen and women, and on weekends it’s all about the kids.”

Although the bar serves regular foods, the main attraction is the food for which the store was named. Cupcakes.
“I was looking through a Time magazine and noticed an article about cupcake shops in other places, and I thought to myself, ‘Well that would just be fun,’” Segal said. “I mean, what could be more fun than opening up your own shop of cupcakes? That’s when I started doing research on how to make this dream a reality.”

For Segal, the bar has become something of a home to her.
“I love to come into work everyday,” Segal said. “It’s a great thing to see everybody enjoying the cupcakes and getting so many compliments.
It’s one of those things where you just can’t imagine being anywhere else.”