A handsome, well loved, neurotic man exercising his speech on large blimps and painting the statue of liberty orange might just be the wave of social media marketing.
In today’s world, social media marketing is arguably the most effective system to bring attention to any creative. Recently, a mock Zoom call took storm over TikTok when a film production agency A24 posted a 20 minute mock meeting to YouTube, featuring Marty Supreme star, Timothee Chalamet and his team discussing the release of his upcoming film. The story is a retelling of Marty Riesman, a witty and humorous hustler who took ping pong from his basement to the USA championship.
“The zoom call was so funny, it was a great marketing tactic and it made me really want to watch the movie,” junior Lucy Haar said. “I’ve watched the trailer but I think the Zoom call made me more excited.”
Throughout the video, Chalamet shares his screen while opening disorganized files that hold his own ideas to boost the movie, like using the dominant color within their marketing campaign, neon orange, and coating it on blimps or the statue of liberty, as well as the grass and trees around. The files continue to repeat “Marty Supreme Christmas Day,” as the movie is Marty Supreme and was being released on Christmas Day.
“It looks fire, we might have to make the statue of liberty orange now,” junior Maggie McDevitte said.
Since A24 posted the video, TikTok quickly ran with it, with fan or meme accounts taking snippets of the video and reposting it. Chalamet’s witty humor and wide fan base quickly created a new niche for Gen Z.
“I definitely think the target audience was Gen Z or younger people, we all think it’s pretty funny,” Haar said.
